Consider this . . . week 4

Print advertising--the folks responsible for creating print ads are a rhetorician's dream. In medium where space is money, where you can believe that a team of markting professionals have exhausted every cost/benefit analytical tool at their disposal, where the importance of a strong, effective appeal can make or break a product (or even a business), there is little room for error: language and rhetorical appeals must be as effective--and as economical--as possble.

In class today, you partnered with one or two other(s) to collaborate on an analysis of a particular print ad. For Week 4's blog, please continue that analysis based on teh criteria we have covered in class thus far: identifying types of appeals, audience; observng and interpreting ethos and kairos; evaluating structures of reasoning (i.e. scan for logical fallacies), word choice (diction), arrangement (syntax), and figure (tropes and schemes).

In short, for week 4, complete as thorough a rhetorical analysis of the print ad you selected in class as you can.